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Here is a quick summary of my POV: Here’s the reality: most people don’t want to start a business. So trust me when I tell you that you can hire incredibly talented people for 30% of your company. I know many people reading this will violently disagree. But many of the cases where it goes well are when the company hasn’t struggled.

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To bridge the gap between product and customer, some technical founders take on the role of the hustler – particularly on teams with multiple technical founders.

Companies where none of the technical founders can make this leap find themselves either recruiting the hustler as an employee (if the capital is available) or bringing on a non-technical founding team member.

Non-technical founders generally find it harder to fill the gap of a technical founder themselves. While the rest of this post is mostly tailored toward non-technical founders looking for technical co-founders, much of it is also applicable to a technical person looking to bring on a non-technical partner.

Co-founders who have known each other for a long time and have previous experience working together are more likely to achieve better results faster.

But what can an entrepreneur with a great idea and ambition to build a company do if they don’t know yet the right person to become a co-founder of their startup?